Don’t just sit there – go to nuggetcomfort.com!
As a little boy with a lot of energy, David Baron too often heard “that’s not a toy.” Delicate things, dangerous things, and things his mother claimed were “just for looks” – he converted them into tools and toys. He broke things, and sometimes broke himself. So he decided early on that when he grew up, he wanted to change that and be able to say, “that’s a toy.”
As a student at UNC-Chapel Hill, he discovered that sleeping on a futon – particularly a cheap one – was way less than desirable. He found they broke, they were cumbersome, and they ended up in the dumpster. He was offended that the big box stores could get away with that, basically “tricking customers.” It hit him: that was the opportunity to make something better, and way more delightful. He was on track to become a successful manufacturing entrepreneur just a few years later.
Baron, CEO of Nuggetcomfort.com, an e-commerce business based in downtown Durham that sells fun foam futons called Nuggets, is a native of Atlanta. Prior to Monday’s speaking engagement, his experience with Rotary was “a dedicated park bench on a corner in suburban Dunwoody, Georgia.” He appeared a bit taken aback by the size of his Rotary audience, but quickly warmed to his topic. [Read more…]